Doing things with blockchain: How Ty Haney is reimagining community building
The Outdoor Voices founder has a new vision for blockchain-powered relationships between brands and fans.
In the early days of Outdoor Voices, the cobalt blue “Doing Things” hat could only be obtained by attending events like yoga classes or local hikes. It was a physical symbol of community membership and dedication to the athletic apparel brand, and to its mission of movement as a lifestyle.
It’s the spirit of the Doing Things hat that ousted Outdoor Voices founder and CEO Ty Haney is channeling with her Web3 venture Try Your Best, a blockchain-based community management platform she founded in late 2021, and which recently became available to a broad base of brands via Shopify.
